What is PVM?
Passive Viral Minting (PVM) is a minting mechanic which, when implemented, mints new NFTs passively as already-minted NFTs are transferred between wallets.
During the mint, when someone sends an NFT to a non-holder, it is instantly replaced in their wallet by the smart contract. This encourages sharing, organic growth, and includes personal incentives because the new NFT may be more rare than the one they sent.